Artisan Pastry
A mother-daughter home bakery in Wake Forest, North Carolina, selling cakes, cookies and pastries online at artisanpastrync.com. The whole business runs from one admin we built for it: the menu, orders, the kitchen, wholesale invoices and the emails customers get.
Customers order online
Everything is made to order. A customer picks a size, adds it to the basket and pays by card through Stripe, choosing pickup or delivery and the day they want it. Each product's lead time is shown up front and built into the dates a customer can choose.
Orders turn into a prep list
The dashboard rolls every upcoming order into what to bake on which day, and adds up the ingredients to buy, in metric or US units. No spreadsheet between the website and the kitchen.
Every product knows its margin
Ingredients are priced as they're bought, recipes say how much of each goes in and how long the work takes, and each size of each product adds up to a real cost: ingredients plus labor at the owner's hourly rate. The kitchen view shows the margin on everything and suggests a price for the margin they're aiming for.
Wholesale, invoiced properly
Cafes and restaurants buy on wholesale accounts. The owner builds an invoice from the same menu, adds delivery or a card-fee surcharge if they want, and sends it through Stripe with a pay link and a PDF. Open, paid and cancelled invoices are tracked in the same place as online orders.
Emails in the shop's own words
Every automatic email, from order confirmations to invoices, is written in the bakery's voice and editable by the owner, with a reset to the default. The same admin sends the newsletter, and customers can sign up for it at checkout.
Want one like it?
If you run a small business and the tools you have don't fit how you actually work, tell us about it. We'll tell you straight whether we can help.